Sabine has a wide and diverse variety of professional interests ranging from high performance sports to chronic pain issues, personal self-development, corporate, and educational projects.

Her innovative approach bridges the gap between clinical, health and sport psychology. She brings a unique perspective and set of skills to all of her projects, applies scientific research and proven tools, innovative technology, and transfers methodologies and knowledge across a diverse range of disciplines and projects.

She approaches everything with attention to detail and is passionate and driven to make a positive contribution to individuals and society.

Sabine was born, raised and professionally trained in Austria. She has been living and working in Scandinavia, Germany, New Zealand and is currently based on the beautiful south coast of England. Sabine's approach to all her projects is grounded in a successful career in elite-sports coaching and her knowledge and understanding of world-class performance in sports.

Her research studies in Cognitive Sport Psychology have been presented at events such as the annual European Congress of Psychology. Her list of international, high profile clients is impressive and includes Olympic athletes and multiple World Champions and her reputation in the field of elite-sports psychology led to a key consultancy role on best-selling book, 'The Winner’s Bible'. Sabine is co-author for the German Winner's Bible.

More recently she worked for the New Zealand Government’s top secret Olympic ‘GoldMine’ project which achieved record gold medal per capita success at the London 2012 Olympics and she is member of the intenational evaluation commission for the Austrian Olympic committee.

Sabine is CEO of the Winner's Institute UK, providing products and services that help people, corporations, and athletic groups to integrate and incorporate the material in the # 1 bestselling book 'The Winner's Bible'

Read more about projects...


Academic Education


  • Masters degree (M.Sc.) in Psycholgoy from Vienna University, Austria
  • Accredited post-grad training in Cinical & Health Psychology


  • German (fluent)
  • English (fluent)
  • Swedish (intermediate)
  • Finnish (basic)


Commercial Experience & Skills


Developing the Winner's Institute organisation

Provides products and services that help people, corporations, and athletic groups 

Director of Operations forToeca Publishing IP AG

Responsible for all aspects of publication, sales agreements, distribution licenses with publishers, copyright issues, editing, printing and PR for a worldwide launch of the number 1 bestseller book ‘The Winner’s Bible’ 

Director of Peakcon Ltd

  • Providing peak performance and personal coaching services 
  • Psychophysics: perception threshold testing for elite race drivers
  • Computerised psychological and ergo psychometric assessment
  • Neurofeedback Training (Peak Achievement Trainer)
  • Mental and attentional management skills training
  • Cognitive behavioural coaching (CBC) intervention
  • Cognitive behavioural therapy (CBT)
  • Mindfulness based Cognitive behavioural therapy (MCBT) 
  • Neurophysiological aspects of performance
  • Clinical issues in peak performance sports
  • Burn Out / stress management for health issues, sport performance and corporate settings
  • Continuous data driven performance measurements
  • Lectures and presentations for various sport and racing teams
  • International projects in motor sports: ‘Race psychology’

Technology Transfer Implementer for SPARC and High Performance Sport NZ

Manage Technological Solution Delivery for Project ‘GoldMine' 

Lecturer of Psychology at a UK college

Teaching foundation and A-level psychology curriculum at an international college to students from overseas. Topics and modules included: memory; developmental psychology; stress; abnormality; social psychology and research methods.

International council group member for the Austrian Olympic committee

Evaluation of Austria's high performance units 'Olympic Centers'

Co-founder and Executive Director of Women4Real

An innovative health and communications consultancy with focus on women's health and chronic pain issues. Co-producer of awareness raising video with 125,000+ views and finalist for 'Sexual Health Media Campaign/Storyline of the Year' at the UK Sexual Health Awards 2014.

Talks, lectures and webinars

Applying sport psychological concepts to clinical and health psychological issues. Sabine regularly contributes to online articles. She is available for interviews and media work.

Personal & PR Manager

Professional racing team OT - Racing


Research Projects


Cognitve Sport Psychology - Results presented at the annual European Congress of Psychology, in Vienna.

Nightlife in Europe and recreational drug use. SONAR 98 - Collaboration of 9 EU countries.

Rave Research Press release - collaboration between SPI Berlin and Institute of Social- and Health Psychology Vienna.


Professional Memberships & Registrations